Saks Fifth Avenue adds HMD to its premium denim lineup

BGP client, HMD, was recently featured at Saks Fifth Avenue. Saks has added the HMD brand to their premium denim lineup. BGP has been integrally involved with buyer negotiations. BGP has also helped shape HMD's branding and marketing strategy.

HMD Trunk Show at Saks Fifth Avenue

HMD held a trunk show at Saks Fifth Avenue in Fashion Valley (San Diego, CA). Saks donated 15% of all store sales during the day to the American Cancer Association on behalf of HMD. HMD contributes 5% of all denim sales to various 501c3 organizations. Saks recently added HMD to its premium denim offering. BGP owner, Ben Kraus, helped negotiate the terms of the deal and is proud to see his client's rapid ascendance in the retail clothing industry. HMD owner Michele Genevieve was on hand for the event. BG MODELS Kelli Osterkamp and Tate Morales showcased the Debbie Marie HMD jean.

HMD Runway at The Ivy in San Diego, CA

Hollywood Million Denim was on display Friday January 22nd at the Ivy. BG MODELS Kelli Osterkamp and Tate Morales headlined the show. The event was well executed and fast paced. The crowd provided ample energy and the models did the rest. BGP helped produce the show and has worked closely with HMD over the past several months. HMD has gone from boutique to brand in a matter of months. HMD calls upon celebrity designers and contributes 5% of all sales to numerous 501c3 organizations. HMD can be purchased at Saks Fifth Avenue or directly at www.hollywoodmillion.com