Tuesday, March 16, 2010

BGP and HMD: Boutique to Retail

BGP has helped HMD transform from boutique line to popular new retail label. HMD was recently featured on the CW's 90210 and Melrose Place. The efforts of BGP and HMD founder Michele Genevieve were rewarded when Saks Fifth Avenue announced that it would be placing HMD in California stores starting in February 2010.

bgp media development - produced all HMD marketing material and several editorial series (appearing in Ocean and Allure); designed buyer line sheets; currently designing the new web store.

bgp marketing - provided a robust industry network; produced several runways shows; assisted on Branded runway show (Irvine Spectrum); produced launch party and buyer socials at Ivy (www.ivy-hotel.com).

bgp strategy - refined HMD brand (charitable aspect and celebrity designers); collaborated with HMD president in determining various long term financial targets; lead marketing campaign; met with buyers during negotiations.

BGP and CHAMPS

BGP continues its relationship with CHAMPS (School of Community Health and Medical Practices) at Crawford HS. BGP will be producing another runway show in which 10% of drink and ticket sales will be contributed to the CHAMPS Math Center, an after-school student-run tutoring program. The event will take place mid-April. Details will be released closer to the event date.

It is important to understand the background of the students you will be helping. Crawford (CHS) is not your typical high school. 95% of the students live in poverty and over 40% are classified as English language learners. These students face tremendous challenges. CHS has a career pathway directed toward "health and medical practices" so as you can imagine the focus here is really on math, science, and health. There is an amazing mathematics program in place at CHAMPS - one where nearly 75 students (85% of the senior class) take AP Calculus in a college-style lecture hall (taught by me). Of course there is a lot of work (tutoring) done along the way (9th, 10th, 11th grade) to prepare those students for that challenge. This is where the tutoring needs come in.

In 2008, Jonathan Winn started an after-school student-run tutoring situation called the "CHAMPS
Math Center". He hired 70 students throughout the math program to tutor on various days throughout the week. We have found that students actually make fantastic tutors because they have sat through the lesson and know HOW the material was presented. These students are "paid:" in extra credit points and community service hours, but the goal is a monthly stipend for the tutors (Jaime Escalante organized a similar program in LA in the 1980's). Monetary compensation would be a big deal in many ways for CHAMPs students, but primarily it is a way for them to support their family financially. And, of course, improving their education is really the best thing they can do in that regard. This is an amazing program that gives students at an under-funded institution a chance to advance academically. Support for endeavors such as these helps improve our schools and communities.

Wednesday, March 10, 2010

Dylan gets clean with SUN


Had a blast working with Dylan and Brittany on this one. More to come from this series.

Tuesday, March 9, 2010

HMD on sale at Saks Fifth Avenue Stores (CA)


After working with HMD for 7 months, BGP is proud to announce that HMD jeans can now be purchased at Saks Fifth Avenue stores. .

Monday, March 8, 2010

BG MODEL: Lisa Michelle Dixon


L.M. Dixon joins BGP with experience in swimwear modeling. BGP will be working with L.M. to add a commercial element to her current presentation.

BG MODEL: Kelsey Cordero


Kelsey Cordero joins BGP as a modeling newbie but possesses an excellent, athletic physique. Kelsey has runway experience and will focus on building her fashion book over the next several months.

BG MODEL: Cathy Girard


Cathy Girard is a recent UCSD graduate and is currently working towards a CPA. Cathy joins BGP with limited runway experience but will soon be expanding her fashion book.

BG MODEL: Britt Shelstad


Britt Shelstad is originally from Wyoming and enjoys surfing and riding her motorcycle. Britt joins BGP with a background in lifestyle and promotional modeling.

BG MODEL Sheets




BGP is in the process of standardizing all BG MODEL sheets. Models are wearing light beauty makeup, a medium tank-top and knee length socks. These images are sent to clients for model selection.