BGP has helped HMD transform from boutique line to popular new retail label. HMD was recently featured on the CW's 90210 and Melrose Place. The efforts of BGP and HMD founder Michele Genevieve were rewarded when Saks Fifth Avenue announced that it would be placing HMD in California stores starting in February 2010.
bgp media development - produced all HMD marketing material and several editorial series (appearing in Ocean and Allure); designed buyer line sheets; currently designing the new web store.
bgp marketing - provided a robust industry network; produced several runways shows; assisted on Branded runway show (Irvine Spectrum); produced launch party and buyer socials at Ivy (www.ivy-hotel.com).
bgp strategy - refined HMD brand (charitable aspect and celebrity designers); collaborated with HMD president in determining various long term financial targets; lead marketing campaign; met with buyers during negotiations.
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